Looks like McDonald’s New Responsible Use Targets Are Not Responsible At All
Guest Blog: STEVE ROACH, SAFE & HEALTHY FOOD PROGRAM DIRECTOR, FOOD ANIMAL CONCERNS TRUST McDonald’s has been an industry leader among fast food chains on reducing the overuse of antibiotics in its meat supply, but now it seems the company is leading in the wrong direction. The company missed an internal deadline to set antibiotic use reduction targets for its global beef supply by 2020. Then last year, it stopped talking about reduction targets and switched to talking about “responsible use”. Finally, at the end of last year, McDonald’s made public what it is calling responsible use targets. It is not clear at all whether or not these targets are responsible.